As fast paced as our world has become, you’ve only got seconds to hook a viewer into your website. A well-designed logo is the perfect tool to spark interest and convince visitors to stick around and see what you have to offer. The good news is that decades of research is available to help you connect with your key demographic.
The first thing you need to do is determine whom you want to attract to your site. If you are looking for wealthy professionals you don’t want something goofy and cute. Whether you are looking for something youthful and busy or simple and mature, you have to be aware of other logos. You want to speak to your target audience, but you don’t want to blend in with every other company.
A good logo manages to set you apart, while showcasing an idea that would be useful to any business similar to yours. Everybody knows the Nike logo. It suggests movement and speed and would be appropriate for any other sneaker company, but it belongs to Nike and we all think of the company when we see it. THAT’s a good logo.